In March 2020, Kontji Anthony, learned from her sister, Aurora, that their hometown shelves were empty in New Rochelle, New York. After Kontji mailed a care package to Aurora, she launched a Facebook group called "Pandemic Product Sightings" in the city where she now lives, Memphis, Tennessee. The goal: for Memphians to crowdsource photos of essential products back in stock, alerting one another where the product could be located so to protect their families.
Within weeks, a third Anthony sister, Johnita, jumped in to help with growing demand in the group. During the pandemic, Memphians turned to one another in their hunt for life-saving products and the Facebook group became a village in one of the most generous cities in America.
As the private, word-of-mouth group evolved to 34,000 Memphians and group needs expanded beyond pandemic products, longtime family friend Tai Stanback joined the team to launch the Youdle platform.
Youdle stands for You + Data, Location, Engagement
The Youdle platform allows shoppers to use web data, and engage with one another by location to find products for their families.
The beta version of the platform was released in December 2022.